An organization shaping the future on a global scale.

To make a difference in developing safe and educational software for children nationally and internationally, to integrate information technologies for children, and to be an organization that shapes the future on a global scale.

A technology-integrated generation that solves problems.

To teach algorithmic thinking through informatics to today's children—the adults of tomorrow who will shape our country's future—and to provide a solution to educational inequality by raising a technology-integrated generation that solves problems rather than creating them.

Generations that produce and develop solutions.

• To raise a generation that has learned the algorithmic thinking system.
• To teach today's children and tomorrow's youth to think with a focus on problem-solving.
• To shape the future by raising a generation that doesn't just use technology, but produces it.
• To provide a solution to inequality of opportunity in education and society by teaching technology to both advantaged and disadvantaged children.

Honesty, transparency, justice, and respect.

• Initiative and determination: We act by taking initiative, take on entrepreneurial responsibilities, and pursue our goals with determination.
• Fair treatment: We work fairly with our employees and business partners, and we see this fair approach as the cornerstone of our corporate success.
• Openness and trust: We communicate important matters regarding our organization in a timely and open manner. In doing so, we build the foundation for cooperation based on trust.
• Reliability and credibility: We only make promises we can keep and see what we have promised as our duty. We act in accordance with the law in all our business relationships.